Cultivated foodPlant-based food

Making plant-based burgers irresistible through descriptive labels

Quotes from One Green Planet, December 1, 2023

By Trinity Sparke

The term ‘plant-based burger’ may not generate a sense of enthusiasm for many individuals. On the other hand, according to a recent study conducted by experts in Australia, it is suggested that the secret to boosting sales of vegan burgers lies in the strategic approach to naming them.

Restaurants can potentially attract consumers to choose plant-based alternatives over meat by using catchy and descriptive names like ‘Juicy American’ or ‘Smoky Aussie.’

Photo by LikeMeat on Unsplash

It is crucially important to address the urgent need to transition towards plant-based dietary choices. Livestock farming, which is a major contributor to the production of animal products, is responsible for both habitat destruction and the release of significant amounts of CO2 and methane into the atmosphere.

The encouragement of consumers, particularly those who enjoy meat, to opt for plant-based alternatives can significantly contribute to reducing the environmental consequences associated with our dietary decisions.

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One Green Planet

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