PLANT-BASED MEAT WILL BE CHEAPER THAN ANIMAL MEAT SOONER THAN YOU THINK

The cost of plant-based meat is projected to reach parity with conventional animal meat by 2023, according to new information from nonprofit organization Good Food Institute (GFI). Achieving price parity is vital for mainstream adoption because consumers are more likely to try a new plant-based option that is not much more expensive than its animal-based counterpart.