Cultivated food

Lab-grown meat and insect protein more appealing to younger people, survey finds

Younger age groups are significantly more likely to be open to the idea of eating lab-grown meat, or insects, than older people, a survey has shown.

While these foods avoid many of the environmental and ethical impacts of rearing animals, they also have their detractors.


University of Reading researchers interviewed 23,000 consumers across 18 countries and asked how they felt about lab-grown foods – also known as cellular agriculture – and eating insects.

The survey showed that young adults are most open to consuming these products, with around half of 18 to 24-year-olds saying they would happily eat lab-grown foods. People up to the age of 44 are less also likely to totally reject the idea of eating insects.

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