Cultivated food



Restaurant chain International House of Pancakes (IHOP) just launched its first vegan breakfast sandwich at one Flip’d by IHOP location in the Flatiron neighborhood of New York City. The new Plant Based Cali sandwich features a vegan sausage breakfast patty created especially for IHOP by vegetarian brand Sweet Earth, mung bean-based JUST Egg, arugula, roasted tomatoes, and avocado, all served on a vegan bun. 


The IHOP culinary team tested plant-based products for more than two years to craft the sandwich and worked closely with the brands behind its components to create a flavor profile to suit its customers. The Flip’d Flatiron location is operated by franchisee Bryan McKenzie, who is himself vegan and is excited to welcome the Plant Based Cali to his menu. “Consumer demand is shifting to healthier menu options, specifically plant-based items,” McKenzie told VegNews. “So we decided that Flip’d was the perfect fit to introduce this new menu item.”

IHOP first introduced the Flip’d standalone brand in 2019 as a casual and modern offshoot of the 60-year-old breakfast chain aimed to provide convenient food options to customers in large metropolitan cities such as Atlanta, NYC, Denver, and Washington D.C. The Flip’d menu is inspired by IHOP classics but gives the brand room for testing and innovation. As such, the Flip’d Flatiron NYC location is serving as a testing ground for the new Plant Based Cali sandwich, which could land on the IHOP national menu should it prove successful. 


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