Cultivated food

Data shows growth in plant-based industry, contrary to media claims of stagnation.

Much has been said in the mainstream press regarding the supposed stagnation of the plant-based industry in recent months.

A Guardian article just last Saturday, “Sales stagnate in UK as brands withdraw plant-based products,” and regurgitated by the Telegraph today, argues this case, citing the withdrawal of an Oatly ice cream, the discontinuation of Heck’s line of vegan sausages (which was by many accounts widely disliked by vegans after a change of recipe and rejected in favor of superior products on the market), as well as the discontinuation of Nestle lines such as Garden Gourmet, whilst failing to mention that Nestle and Oatly continue to launch new vegan products globally and innovate in the animal-free category.


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