A study conducted by the World Resources Institute (‘WRI’) demonstrated a positive correlation between environmental messaging and sustainable food choices. The ultimate goal was to provide restaurants with guidance for conveying messages that would promote plant-based dishes over meat. Through a rigorous selection process, a number of environmental messages were devised to be displayed before a hypothetical menu, to see if study participants would be subconsciously swayed to make plant-based selections. The best performing messages were then used in a second trial to confirm efficiency.
Changing Consumption Patterns and Sustainability Issues Hamper EU Meat Market
The market for meat and poultry in the EU is forecast to decrease at an average yearly rate of -0.4% in the upcoming decade.
