A study conducted by the World Resources Institute (‘WRI’) demonstrated a positive correlation between environmental messaging and sustainable food choices. The ultimate goal was to provide restaurants with guidance for conveying messages that would promote plant-based dishes over meat. Through a rigorous selection process, a number of environmental messages were devised to be displayed before a hypothetical menu, to see if study participants would be subconsciously swayed to make plant-based selections. The best performing messages were then used in a second trial to confirm efficiency.
Could 6% of All Meat Be Plant-Based By 2030? New Data Suggests It Is Likely
Using publicly available data, non-profit and alternative protein advocacy organization the Good Food Institute (‘GFI’) has identified commonly-recognised predictions about the future of plant-based meat. A newly released report suggests that the...
