A study conducted by the World Resources Institute (‘WRI’) demonstrated a positive correlation between environmental messaging and sustainable food choices. The ultimate goal was to provide restaurants with guidance for conveying messages that would promote plant-based dishes over meat. Through a rigorous selection process, a number of environmental messages were devised to be displayed before a hypothetical menu, to see if study participants would be subconsciously swayed to make plant-based selections. The best performing messages were then used in a second trial to confirm efficiency.
GFI Announces New President Ilya Sheyman, Former Head of MoveOn
The Good Food Institute (GFI) has announced that Ilya Sheyman will be joining the organisation as president on February 22. In this role, he will lead all aspects of GFI U.S.’s programmatic...