A study conducted by the World Resources Institute (‘WRI’) demonstrated a positive correlation between environmental messaging and sustainable food choices. The ultimate goal was to provide restaurants with guidance for conveying messages that would promote plant-based dishes over meat. Through a rigorous selection process, a number of environmental messages were devised to be displayed before a hypothetical menu, to see if study participants would be subconsciously swayed to make plant-based selections. The best performing messages were then used in a second trial to confirm efficiency.
Switching From Red Meats to plant-based diet Increases Life Expectancy to 13 years
Eating a more plant-based diet isn’t just good for the planet. It could add years to your life as well. A new study published in PLOS Medicine on Tuesday found that opting...
