A study conducted by the World Resources Institute (‘WRI’) demonstrated a positive correlation between environmental messaging and sustainable food choices. The ultimate goal was to provide restaurants with guidance for conveying messages that would promote plant-based dishes over meat. Through a rigorous selection process, a number of environmental messages were devised to be displayed before a hypothetical menu, to see if study participants would be subconsciously swayed to make plant-based selections. The best performing messages were then used in a second trial to confirm efficiency.
A healthy plate can make the planet healthy
Climate change has become a widely spoken topic today. Changes in the climate are occurring in an unprecedented and irreversible manner at present. Nevertheless, it is a hopeful sign that many have...








