A study conducted by the World Resources Institute (‘WRI’) demonstrated a positive correlation between environmental messaging and sustainable food choices. The ultimate goal was to provide restaurants with guidance for conveying messages that would promote plant-based dishes over meat. Through a rigorous selection process, a number of environmental messages were devised to be displayed before a hypothetical menu, to see if study participants would be subconsciously swayed to make plant-based selections. The best performing messages were then used in a second trial to confirm efficiency.
Mana! Closes Its Hong Kong Doors After 10 Years of Plant-Based Pioneering
An early adopter of plant-based and zero waste eating in Hong Kong, vegetarian fast-casual chain Mana! closed its doors permanently this week after a decade of operation. The final location to close...
