A study conducted by the World Resources Institute (‘WRI’) demonstrated a positive correlation between environmental messaging and sustainable food choices. The ultimate goal was to provide restaurants with guidance for conveying messages that would promote plant-based dishes over meat. Through a rigorous selection process, a number of environmental messages were devised to be displayed before a hypothetical menu, to see if study participants would be subconsciously swayed to make plant-based selections. The best performing messages were then used in a second trial to confirm efficiency.
Can plant-based fast food burgers ever be more than a gimmick?
Plant-based meat is surfacing on the menus of fast-food chains. The latest offering comes from McDonald’s, which plans to roll out of its McPlant burger across 600 locations in the San Francisco...
