A study conducted by the World Resources Institute (‘WRI’) demonstrated a positive correlation between environmental messaging and sustainable food choices. The ultimate goal was to provide restaurants with guidance for conveying messages that would promote plant-based dishes over meat. Through a rigorous selection process, a number of environmental messages were devised to be displayed before a hypothetical menu, to see if study participants would be subconsciously swayed to make plant-based selections. The best performing messages were then used in a second trial to confirm efficiency.
Feeding San Diego headquarters holds large-scale food distribution featuring plant-based burgers
Local company Jensen Meat has just donated $1.5 million worth of burgers to Feeding San Diego.
