According to an online survey conducted on 1,000 people from the MZ Generation ― both Millennials (born 1981-1995) and Generation Z (born 1996-2005) ― last month by Embrain at the request of Shinsegae Food, 67.6 percent said they were positive about consuming plant-based meat.
New Research Claims Displaying Environmental Messages Ahead Of Food Ordering Can Encourage Plant-Based Eating
A study conducted by the World Resources Institute (‘WRI’) demonstrated a positive correlation between environmental messaging and sustainable food choices. The ultimate goal was to provide restaurants with guidance for conveying messages...









