Are you an inveterate meat eater who cannot do without juicy pork chops or beef tenderloin? Well, it turns out that more vegetarian options on a menu can sway even the most die-hard carnivores to leave meat behind for a meal. The study was conducted by Oxford University and published in the International Journal of Behavioral Nutrition and Physical Activity. It involved three separate experiments, including the first online scientific study of plant-based menu choices.
Twiggy Forrest pours money into fake meat maker ProForm
IN a move characterised as reflecting a commitment to sustainable food production, big Western Australian beef outfit Harvest Road is pouring money into a plant-based alternative protein maker.
