Are you an inveterate meat eater who cannot do without juicy pork chops or beef tenderloin? Well, it turns out that more vegetarian options on a menu can sway even the most die-hard carnivores to leave meat behind for a meal. The study was conducted by Oxford University and published in the International Journal of Behavioral Nutrition and Physical Activity. It involved three separate experiments, including the first online scientific study of plant-based menu choices.
ZENB Forms Plant Council Advisory Board to Inspire Product Innovation
Direct-to-consumer plant-based brand ZENB has announced the formation of a Plant Council Advisory Board. The council will support the brand in its product innovation, trend forecasting, nutrition, and more.
