Are you an inveterate meat eater who cannot do without juicy pork chops or beef tenderloin? Well, it turns out that more vegetarian options on a menu can sway even the most die-hard carnivores to leave meat behind for a meal. The study was conducted by Oxford University and published in the International Journal of Behavioral Nutrition and Physical Activity. It involved three separate experiments, including the first online scientific study of plant-based menu choices.
Japan Plant Protein Industry is Expected to Grow at a CAGR of 12.7% During 2021-2027| Plant Protein Market Dynamics| Market Size by Ingredients| Market Share Analysis by Sales Channels
In the wake of coronavirus outbreak, consumers are seeking healthy and safe meat alternatives, thereby driving the demand for plant-based meat in Japan. For instance, Marukome, a major manufacturer of miso pastes...