Are you an inveterate meat eater who cannot do without juicy pork chops or beef tenderloin? Well, it turns out that more vegetarian options on a menu can sway even the most die-hard carnivores to leave meat behind for a meal. The study was conducted by Oxford University and published in the International Journal of Behavioral Nutrition and Physical Activity. It involved three separate experiments, including the first online scientific study of plant-based menu choices.
Pro-Climate Menu Options Entice Diners to Go Meatless
Simple changes to messages on restaurants’ menus can double the frequency of customers choosing plant-based options instead of meat, research on the impact of food on the climate crisis has found.














