Ten years ago most UK restaurants would have just one, lonely vegetarian offering on the menu. More than likely it would be the humble mushroom risotto. Meat-free substitutes in supermarkets were a rarity, tofu wasn’t something you’d find at your local Sainsbury’s and vegetarianism as a whole was still considered relatively fringe.
New Research Claims Displaying Environmental Messages Ahead Of Food Ordering Can Encourage Plant-Based Eating
A study conducted by the World Resources Institute (‘WRI’) demonstrated a positive correlation between environmental messaging and sustainable food choices. The ultimate goal was to provide restaurants with guidance for conveying messages...
