“Plant-based” was an unfamiliar term just a few years ago to most consumers, but today, plant-based eating and products that advertise themselves as plant-based — from mashed potatoes to cleaning products — are prolific.
But with slowing growth in some categories of plant-based products, and a pioneer of the imitation meat world reporting slowing sales and other woes, it’s natural to ask the question: Will demand plant-based food fall as fast as it grew? Far from it, according to Datassential.
![“Plant-based” has not peaked, but rather grown into a lifestyle Plant-based](https://resources.stuff.co.nz/content/dam/images/4/y/q/m/a/s/image.related.StuffLandscapeSixteenByNine.1420x800.4yqb0f.png/1611687545839.jpg)
The term “plant-based” on menus — once up as much as 2800% over the last four years — is now up by 1517%. That may seem like a significant shift, but it still makes the term one of the fastest-growing on menus, by far.
Perhaps, put simply, plant-based has gone from a trend to a lifestyle.
![“Plant-based” has not peaked, but rather grown into a lifestyle “Plant-based” has not peaked, but rather grown into a lifestyle 20201205 150535 264280 thuc pham3.max](https://vinmec-prod.s3.amazonaws.com/images/20201205_150535_264280_thuc-pham3.max-1800x1800.png)
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