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Home World plant-based meat

New Research Claims Displaying Environmental Messages Ahead Of Food Ordering Can Encourage Plant-Based Eating

by Admin
January 31, 2022
in plant-based meat
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A study conducted by the World Resources Institute (‘WRI’) demonstrated a positive correlation between environmental messaging and sustainable food choices. The ultimate goal was to provide restaurants with guidance for conveying messages that would promote plant-based dishes over meat. Through a rigorous selection process, a number of environmental messages were devised to be displayed before a hypothetical menu, to see if study participants would be subconsciously swayed to make plant-based selections. The best performing messages were then used in a second trial to confirm efficiency.

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