‘The Game Changers’ producer Louie Psihoyos is bringing a 1,000-drone show to NYC to inspire people to eat more plants.
The New York City skyline is set to be graced by a mesmerizing drone art show on the evenings of September 15 and 16. This unique spectacle features 1,000 drones and is timed to coincide with the commencement of the 78th United Nations General Assembly, the UN Secretary-General’s Climate Ambition Summit, SDG Summit, and Climate Week.
The creative force behind this spectacle is Eat Differently, a pioneer in advocating plant-based diets. Driven by animal advocates, Eat Differently also created a massive outdoor billboard campaign in San Diego, CA in July with the aim to inspire individuals from all walks of life to embrace plant-based eating.
For this new drone show, Eat Differently has partnered with a consortium of organizations to send a resounding message to global leaders: embracing plant-based eating can contribute to addressing a remarkable 11 out of the 17 UN Sustainable Development Goals.
It is already well-known that reducing our reliance on animal agriculture—and shifting to a plant-based food system—is critical to mitigate the worst of the climate crisis. A Sixth Assessment Report published earlier this year by the Intergovernmental Panel on Climate Change (IPCC) acknowledged this.
The report warns that global greenhouse gasses must be slashed by 43 percent by 2030 and 60 percent by 2035.
And while the IPCC stresses all sectors must heavily reduce carbon emissions, a focus on food system-related solutions could deliver one-third of the greenhouse gas reductions necessary to halt the climate crisis.
A message in the sky
Starting tonight, as the sun sets, the Eat Differently campaign will feature enchanting light animations from the drones, captivating spectators on both sides of the East River. At the outset of each performance, viewers will be prompted to scan a QR code suspended in the sky, directing them to the drone show’s affiliated campaigns.
he NYC drone event is powered by Projecting Change, with support of Eat Differently, Avaaz, The Ford Foundation, The Oceanic Preservation Society, and TMRW. Additionally, the event has garnered the expertise of production partners including Nova Skystories, Minds Over Matter, Soren West, and HELO.
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