There is a common misconception that animal products are the only source of plant-based protein. This could not be further from the truth, as plant protein alternatives exist in abundance.
The future of alt-meat: cleaner ingredients, whole-cuts, and a lot more competition
Retailers, fast-food chains, and VCs may be getting a bit pickier about the companies and proteins they bet on in 2022. Brands will need to adjust their strategies to keep up.