BY LAIO
Sales of vegan products are soaring as demand for animal protein stalls.
The Good Food Institute Europe reveals a 22% increase in plant-based food sales across 13 European countries, reaching €5.7 billion in 2022. Vegan meat alternatives, dairy-free cheese, and vegan seafood experienced significant growth, with some animal protein categories seeing a decline in sales. Vegan meat product sales increased by 21%, plant milk rose by 20%, while animal-based meat and milk sales dropped 8% and 9% respectively.
The alternative seafood sector saw a staggering 343% growth in unit sales. Despite these impressive figures, plant-based options still represent a small market proportion. European companies and governments must support sustainable choices, invest in product innovation, research, and infrastructure to meet climate targets and enhance food security.
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