Quotes from Food Ingredients First, January 5, 2024
According to recent research, it has been found that vegetarians are dissatisfied with the limited range of products that are available to them. According to the responses of 1,000 consumers in the USA and UK, the net satisfaction rate among vegetarians experienced a significant decline from +47% in 2018 to +8%.
“There’s been loads of fantastic innovation in the plant-based space in recent years, but many of the newer products on the market are 100% vegan. That’s great if you’re vegan, but perhaps it’s less compelling if you’re a vegetarian. Or, at least, that’s what the findings of our survey suggest,” Richard Clarke, managing director of Ingredient Communications, which conducted the research, tells Food Ingredients First.
“More research is needed to confirm this hypothesis. But clearly there’s something going on that means vegetarians feel less well served than vegans.”
The decline in net satisfaction rates among vegetarians is a worrisome trend that demands further investigation, he emphasizes.
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