It’s an idea that has been toyed with and put to test in on more than just a few occasions. However, the question of just how well plant-based meat would fare in the Indian market is one that packaged food companies have contended with several times over.
Menus With Social Nudges, Tantalizing Words Can Spur Meatless Dining
Let’s talk about dinner and reducing greenhouse-gas emissions. But let’s do it carefully, because, as it turns out, picking words matters.