Chinese peanut-based chicken brand Haofood has announced the launch of its latest innovation — Carefree Pulled Chickless (轻享素素肌™) — a clean-label plant-based chicken “with a strong umami sensation” at various restaurants and DTC in China.
The new peanut-based chicken comes in three flavours — Original, Xinjiang Spices, and Salt & Pepper — and the company claims it is free from artificial additives, preservatives, thickeners, water retention agents, colourings, flavourings, and MSG, offering a high-quality nutritional profile.
Astrid Prajogo, Haofood’s founder and CEO, shared: “Clean-label products will be more favourable for consumers, as one of the main reasons to choose plant-based products is for health benefits. The consumer demands the assurance that they are eating the healthiest and safest food product and, at the same time, that it is less harmful to the planet.”
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