Indian power couple Virat Kohli and Anushka Sharma have entered the plant-based meat sector as investors and ambassadors to Mumbai-based startup Blue Tribe Foods. The news comes as smart protein in India continues to emerge as the next big market across the globe.
Meat and masculinity: Why some men just can’t stomach plant-based food
Our new research is based on interviews with 36 men who recently went to vegan restaurants in Sydney and tried a plant-based burger. We found none of these men, who usually eat...