Indian power couple Virat Kohli and Anushka Sharma have entered the plant-based meat sector as investors and ambassadors to Mumbai-based startup Blue Tribe Foods. The news comes as smart protein in India continues to emerge as the next big market across the globe.
Is veganism the key to a greener future?
“Swear to eat meat” is a popular New Year’s resolution among millennials and Gen Z. Modern generations are more aware of the consequences of eating too much meat and voluntarily try to...









