Indian power couple Virat Kohli and Anushka Sharma have entered the plant-based meat sector as investors and ambassadors to Mumbai-based startup Blue Tribe Foods. The news comes as smart protein in India continues to emerge as the next big market across the globe.
Pro-Climate Menu Options Entice Diners to Go Meatless
Simple changes to messages on restaurants’ menus can double the frequency of customers choosing plant-based options instead of meat, research on the impact of food on the climate crisis has found.