Indian power couple Virat Kohli and Anushka Sharma have entered the plant-based meat sector as investors and ambassadors to Mumbai-based startup Blue Tribe Foods. The news comes as smart protein in India continues to emerge as the next big market across the globe.
Cutting Vedge debuts artichoke-based meat alternatives
Artichokes are the lead ingredient in Cutting Vedge, a line of frozen plant-based meat alternatives launching from World Finer Foods.









