Beyond Meat has announced a plan to launch plant-based steak, with the CEO, Ethan Brown telling The Wall Street Journal the new product is “probably one of our best products to date.”
Although the information about the product, like ingredients, how it’s made, or how it will be sold, is not available yet, if Beyond can pull this off, it could bring the company back up. Beyond Meat has been struggling with stock prices consistently declining, but the plant-based company won’t go down without a fight.
If Beyond can get this steak on the market, it would be one of the first steak alternatives available and could greatly help the company. However, other startups have already been working on bringing realistic vegan steaks to consumers. Recently, scientists in Switzerland have created plant-based steaks from pea protein that looks exactly like the marbling of animal steak.
The plant-based food market is booming, and research suggests it could make up 7.7 percent of the global protein market by 2030. With a value of $29.4 billion in 2020, experts suggest that the plant-based foods market could have a value of over $162 billion by the end of the decade.
A plant-based diet can improve health, help the environment, and is cruelty-free. It is a simple switch, and companies like these that are working to create realistic products will make it even easier for people to start the transition.
