Reza Ovissipour wants to make meat. Earth’s population is projected to reach 10 billion people by 2050. To feed everyone, “we have to increase our food production by one hundred percent and our meat production by seventy percent,” says Ovissipour, a food scientist at Virginia Tech. “Our current agricultural practices are not sustainable enough to provide that much food for people, so we need to find other ways to produce food.”
Turning your weakness into my strength: How counter-messaging on conventional meat influences acceptance of cultured meat
With cultured meat now available for purchase in Singapore and more countries expected to follow soon, more and more research has explored the impact of particular individual factors and information provision. To...
