Quotes from VegWorld Magazine, January 7, 2024
A new campaign featuring Rizwan Manji uses humor to introduce consumers to a simple and tasty way to enhance their health with Heart-Healthy Certified Beyond Steak.
Today, Beyond Meat, a renowned company specializing in plant-based meat, made an exciting announcement about the launch of their new marketing campaign called “Literally The Least You Can Do” which aims to promote their revolutionary product, Beyond Steak. As individuals make their New Year’s resolutions, the campaign arrives at a crucial moment, providing support and guidance for those who will inevitably break them.
It is fortunate that amongst the multitude of New Year’s resolutions that people make, one of them, which is to eat healthier, can be effortlessly accomplished by opting for Beyond Meat’s products. Beyond Meat’s plant-based meat products not only taste great, but they also have impressive nutritional credentials. For example, Beyond Steak, one of their offerings, has been certified as a heart-healthy food by the American Heart Association.
In addition to its other achievements, Beyond Steak has recently made history by becoming the very first plant-based meat product to fulfill the nutritional standards set by the American Diabetes Association ® Better Choices for Life program.
The new campaign, which is fully integrated, showcases the talented actor and producer Rizwan Manji, who is most recognized for his exceptional performance as Ray Butani on the popular TV show Schitt’s Creek. Manji was featured in Beyond Meat’s recent “This Changes Everything” campaign, as part of their larger marketing strategy to educate consumers about the benefits of their products.
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