Discount supermarket chain Aldi U.K. has announced a significant surge in plant-based sales during January. Reporting a spike of 500 percent against last year’s January sales figures, the budget retailer has attributed the numbers to an increase in Veganuary participants. Recently confirmed figures show that a record 629,351 people signed up for the challenge in 2022.
Shoppers gush over Sainsbury’s ‘unbelievable’ plant-based options that win over meat-eaters
The number of Britons switching to a plant-based diet has nearly doubled in a decade
