UK-based seafood company John West has launched a plant-based tuna alternative for the first time in its 166-year history.
The company is owned by Thai Union, which has increasingly been exploring plant-based and cultivated alternatives to animal protein. The tuna alternative marks a major step forward in the Thai seafood giant’s efforts to become more sustainable.
“John West Vegan Fish-Free Tuna is Thai Union’s first branded alternative protein product launch worldwide and therefore a major milestone for us,” said Jon Burton, director of the company’s European Marine Protein unit.
Made from soy and wheat protein, the product comes in two flavours — Vegan Fish-Free Tuna with a Dash of Oil and Vegan Fish-Free Tuna with Tomato & Basil. The tuna has initially been launched in Holland, catering to Dutch consumers’ rapidly increasing demand for plant-based foods.
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