JBS, the world’s largest beef and poultry producer, invests $100M into two cultivated meat projects in Spain and Brazil. This investment will provide a new facility in Spain and Brazil’s first Food and Protein Biotechnology R&D Center, which will open this year. JBS is the world’s second-largest pork producer and has over 170 locations in 7 countries. These additional resources are aimed to reduce the costs of cultivated meat and increase its profitability commercially.
Turning your weakness into my strength: How counter-messaging on conventional meat influences acceptance of cultured meat
With cultured meat now available for purchase in Singapore and more countries expected to follow soon, more and more research has explored the impact of particular individual factors and information provision. To...









