Among several key highlights, a new GFI report on the performance of plant-based proteins in US foodservice in 2022 shows that consumers who purchase plant-based meat spend approximately $400 more than the average consumer and make over 30 more visits to cafes and restaurants.
![Report: US Purchasers of Plant-Based Meat Spend $400 More and Visit Restaurants 30X More Than Average Consumer Plant-Based Meat](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/publications/food-beverage-nutrition/foodnavigator-usa.com/news/markets/future-of-plant-based-meat-the-addressable-market-may-be-more-limited-than-many-thought-says-deloitte/15804003-2-eng-GB/Future-of-plant-based-meat-The-addressable-market-may-be-more-limited-than-many-thought-says-Deloitte.jpg)
According to the report, these engaged foodservice customers are vegans, vegetarians, flexitarians, and meat-eaters looking to replicate the animal-meat experience with sustainable options. The report says that younger (18-24) male and Black, Hispanic, and Asian consumers are more likely to purchase plant-based meat in restaurants than the average consumer, mirroring customer segmentation trends in retail.
Besides plant-based meat; plant-based chicken, pork, and seafood sales have experienced significant growth since 2019 and continue to capture larger shares of the overall plant-based protein category. Foodservice operators can adapt their offerings to these consumer trends to offer more than burgers, the most consumed plant-based format, and attract valuable customers, suggest the report’s authors.
![Report: US Purchasers of Plant-Based Meat Spend $400 More and Visit Restaurants 30X More Than Average Consumer Report: US Purchasers of Plant-Based Meat Spend $400 More and Visit Restaurants 30X More Than Average Consumer Plant based food Angela Weiss Getty Images scaled](https://corp.smartbrief.com/wp-content/uploads/2021/01/Plant-based-food-Angela-Weiss-Getty-Images-scaled.jpg)
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