UK consumers are now actively considering the environment alongside their individual health when buying food, according to Tetra Pak’s Index 2023.
The survey shows that 68% of respondents say that healthy products should not harm the environment, while another 43% are willing to take responsibility for the planet and change their diet to “contribute to a better world”. This is shown by almost half of all consumers surveyed saying they’re reducing their meat intake or excluding meat altogether.
Adolfo Orive, President and CEO at Tetra Pak, commented: “The findings of this year’s Index are reflective of the direction we have taken in the last few years, to decarbonise the food industry and make food systems more resilient and sustainable.”
The Tetra Pak Index, based on a survey conducted in ten countries around the world by global market research firm IPSOS, found a global trend towards meat reduction. 56% of global respondents cited health reasons for adopting a flexitarian, pescatarian, vegetarian or vegan diet.
36% specifically cited the environment as their primary motivator. This rises to 47% in the UK – the highest out of the countries surveyed. 62% of UK respondents also feel that the government is responsible for the supply of healthy food, compared to a global average of 50%.
** Click here to read the full-text **
