Quotes from Vegconomist, February 14, 2024
According to Food Frontier, an alt protein think tank, the Australian plant-based meat category has undergone significant changes in the quantity and variety of products available in recent years.
The plant-based meat market in Australia and New Zealand has grown significantly in the last four years. According to a recent report, the number of local brands offering such products has increased from less than five in 2017 to more than 30 in 2021. The variety of products has also expanded, from fewer than 90 to nearly 300, covering different types of meat alternatives.
The demand for convenience drives the availability of products such as meatballs, mince, nuggets, and deli slices. Plant-based meats that can be used for various recipes — such as whole cuts, strips, and chunks — are also gaining popularity, but they are still scarce in the market. The plant-based meat category reached its highest number of products early last year with about 350, and it has undergone some consolidation since then.
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