Quotes from The Nation, December 22, 2023
According to recent research by Madre Brava, a non-profit organization, a large majority of Thais aim to decrease meat consumption within two years for health, environmental, and animal welfare reasons.
According to the findings of the Thai consumer survey, it was revealed that a significant majority of respondents expressed their desire to transition from consuming meat protein to plant-based protein and other alternative sources.
One of the main obstacles that persists is the higher price of these products in comparison to meat, as well as the limited distribution which makes them difficult to access. In addition to other considerations, individuals also express concerns about the extensive processing methods employed in the production of these foods, which greatly influences their decision-making process as consumers.
The opinions of target groups in Thailand concerning concerns about the consumption of alternative protein were revealed in a survey conducted by Northstar / HarrisX research agency.
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