Plant-based dog food brand The Pack has closed an £835,000 Seed funding round.
The Seed funding round for the U.K. based pet food brand was led by Scelta Mycofriends B.V., Veg Capital, Kale United, Akoleo and Silicon Valley VC Accel, as well as a range of high-profile angel investors including Simon Newstead, Alicia Robb, Simon Day, Victoria Betoski, and Leo Groenewegen. The round also includes funding from petcare accelerator Leap Ventures, including the Mars Petcare Companion Fund.
The fresh funds follow The Pack’s pre-seed funding round last January that earned backing from footballer Chris Smalling and the celebrity chef duo BOSH!, Henry Firth and Ian Theasby.
“We’re delighted to invest in The Pack,” Jan Kleken of Scelta Mycofriends B.V., said in a statement. “[W]e believe they are creating unique and disruptive plant-based pet products, utilising cutting edge ingredients to offer premium nutrition. This is in line with the mission of Scelta Mycofriends, a subsidiary of Scelta Mushrooms, to develop fungi-based products for animal and human health.”
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