The cost of plant-based meat is projected to reach parity with conventional animal meat by 2023, according to new information from nonprofit organization Good Food Institute (GFI). Achieving price parity is vital for mainstream adoption because consumers are more likely to try a new plant-based option that is not much more expensive than its animal-based counterpart.
Efforts to push lab grown meat ‘seriously misplaced’
Efforts to push lab grown meat have been described as ‘seriously misplaced’, after new research showed almost half of adults (43 per cent) are unwilling to eat it.
