By Hu Min
The awareness of Gen Z about plant-based meat, which represents a more sustainable model of nutrition and living, is expanding in China, with health, animal welfare, and environmental preservation being the driving forces, a report released on Thursday said.
The survey found that 19.3 percent of Gen Z respondents in China were flexitarians in terms of diet.
ProVeg International, an international food awareness organization, based the research on a recent poll of 1,024 people aged 19 to 28 with college or higher education in Beijing, Shanghai and Guangzhou.
In total, 65.3 percent of interviewees were aware of plant-based meat, and 43.2 percent had tried it in the past 12 months.
More than 30 percent said they would definitely or probably buy plant-based meat, with women and those with a high education level being more likely to do so.
Their primary concerns were flavor, safety, and nutritional value.
However, only 17.6 percent of Gen Z in China were aware of cultivated meat, and the buying intent was also low.
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