By Brooke Just
Plant-based deli meats company Prime Roots and UK-based mycoprotein product manufacturer Quorn are joining forces after establishing a recent partnership.
Both companies focus on the fungi protein space, and partnering together will enable them to expand the market with more plant-based products. Quorn is entering the partnership after its parent company, Monde Nissin Corp., faced recent setbacks on its US expansion strategy.
“Prime Roots is doing great things in developing the US meat-free deli category, and we’re excited by the opportunity we now have to share knowledge and collaborate with Kimberlie and her team,” said Marco Bertacca, chief executive officer of Quorn.
Prime Roots offers Koji deli meat in ham and turkey flavors, Koji charcuterie with salami, pepperoni, bacon, pate, foie gras products, and Koji bacon. Prime Roots products are formulated from koji mycelium, which mimics the taste and texture of meats. Prime Roots recently raised $30 million in a Series B funding round, which will enable them to use the funds to expand retail and foodservice distribution for their deli meat products.
Quorn is known for manufacturing its mycoprotein alternative meat products and has a large presence in the frozen aisle.
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