Company develops technology that uses higher-quality inputs and fewer ingredients
Getting vegan meat or cheese to mimic the real thing usually requires a long list of often hard-to-pronounce ingredients — from maltodextrin to methyl cellulose. There is a lot more salt and fat involved in the making, too.
This heavy ultraprocessing has put off many consumers, but companies in the space are scrambling to revamp their approach. Heura, a Spanish start-up which uses some of the same additives as its competitors, has developed patent-pending technology that aims to produce plant-based meat using higher-quality inputs and shorter ingredient lists. It first wants to target Europe with plant-based ham slices and frankfurter sausages in the fourth quarter of 2023, followed by other products.
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