Amazon Fresh has launched plant-based ready-to-eat meals in the United Kingdom, which are available to all Amazon Prime subscribers.
The range of new ready-to-eat meals includes Thai Red Butternut Squash Curry, Dhal Vegetable Bowl, Tofu Gochujang with Jasmine Rice, and Plant Based Mac & Cheez. Prime subscribers in the UK can order plant-based meals through the grocery delivery service Amazon Fresh. The company says that the ready meals are guaranteed to stay fresh for at least two days.
Amazon Fresh is an online and physical grocery store that delivers fresh food to members in major cities in the United States and some other cities worldwide. The new meals are also fairly affordable, ranging from £3 and £4, with free delivery for orders over £40. While Amazon Fresh is only available in certain areas, the company hopes to expand this.
There has been a demand for more plant-based options and the company responded by opening up its line of affordable and healthy plant-based alternatives.
The global plant-based market has skyrocketed in recent years and is expected to reach $77.8 billion by 2025. It is easy to find a plant-based option wherever you go and now, Amazon Fresh is making it easier for busy vegans to get their groceries quickly delivered. The company plans to continue to expand the products offered through the new line and to bring more healthy affordable animal-free options.
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