Plant-based food company Meatless Farm is hoping to keep prices down as it encourages consumers to eat a more sustainable diet.
According to reporting by City A.M, a recent study conducted by research group Mintel found that 35% of shoppers are purchasing less meat products or cutting it out entiretly to save money.
“Animal protein is unsustainable,” Meatless Farm founder, Morten Toft Bech told City A.M, adding that its products cost a similar price to medium quality meat.
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