In the wake of coronavirus outbreak, consumers are seeking healthy and safe meat alternatives, thereby driving the demand for plant-based meat in Japan. For instance, Marukome, a major manufacturer of miso pastes in Japan, recorded a significant increase in sales of its meat substitute products made from soybeans, in 2020. Consumers are emphasizing on maintaining their immune system and health with consumption of such healthy plant-based food.
The big idea: is going vegan enough to make you – and the planet – healthier?
Simply avoiding meat and dairy isn’t going to cut it if you still turn to ultra-processed foods
