In the wake of coronavirus outbreak, consumers are seeking healthy and safe meat alternatives, thereby driving the demand for plant-based meat in Japan. For instance, Marukome, a major manufacturer of miso pastes in Japan, recorded a significant increase in sales of its meat substitute products made from soybeans, in 2020. Consumers are emphasizing on maintaining their immune system and health with consumption of such healthy plant-based food.
Anushka Sharma, Virat Kohli back plant-based meat brand, Blue Tribe
Actor Anushka Sharma and her husband, ace Indian cricketer Virat Kohli have invested in a plant-based meat brand named Blue Tribe Foods.The power couple will also endorse the brand. The amount they...
