In the wake of coronavirus outbreak, consumers are seeking healthy and safe meat alternatives, thereby driving the demand for plant-based meat in Japan. For instance, Marukome, a major manufacturer of miso pastes in Japan, recorded a significant increase in sales of its meat substitute products made from soybeans, in 2020. Consumers are emphasizing on maintaining their immune system and health with consumption of such healthy plant-based food.
To Meat or Not to Meat? Why Carnivores Are Likely to Go for Vegetarian Meals
Are you an inveterate meat eater who cannot do without juicy pork chops or beef tenderloin? Well, it turns out that more vegetarian options on a menu can sway even the most...









