In the wake of coronavirus outbreak, consumers are seeking healthy and safe meat alternatives, thereby driving the demand for plant-based meat in Japan. For instance, Marukome, a major manufacturer of miso pastes in Japan, recorded a significant increase in sales of its meat substitute products made from soybeans, in 2020. Consumers are emphasizing on maintaining their immune system and health with consumption of such healthy plant-based food.
Shoppers gush over Sainsbury’s ‘unbelievable’ plant-based options that win over meat-eaters
The number of Britons switching to a plant-based diet has nearly doubled in a decade
