To give its 882 million customers even more eco-friendly food options, furniture giant IKEA releases a new vegan hot dog that mimics the original.
IKEA might be best known for its DIY furniture but it’s actually just as popular for its low-priced food options. The Swedish company sells more than 100 million servings of meat hot dogs every year. One reason? The price is never above $1 per dog, making the meal as budget-friendly as IKEA’s furniture offerings.
However, as the climate crisis rages on, IKEA is looking to help its customers make more eco-friendly choices—while at the same time lowering its greenhouse gas emissions. The solution? Develop a vegan hot dog that mimics the original in taste, texture, and price.
“IKEA is driven by a vision to create a better everyday life for many people,” Helene von Reis, Food Manager at IKEA of Sweden, said in a statement. “Through the food business, we can contribute to this by offering a tasty, healthier, and more sustainable food option.”
And IKEA just announced its newest offering: a plant-based hot dog that checks all the boxes.
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