The market opportunity for meat alternatives, both plant-based and cell-based, is huge and growing. According to Statista, the UK market for such products is the largest in Europe and valued at over €500 million and globally it is estimated the market will be worth roughly $16.7 billion by 2026. Protecting market position and investments is going to become even more critical in the future.
Despite concerns over taste and health, 60% of US consumers are open to trying cultivated meat
Quotes from Vegconomist, 22 May, 2024 Understanding Consumer Attitudes Towards Cultivated Meat A survey conducted by Purdue University, known as the Consumer Food Insights survey, monitors consumer attitudes toward cultivated meat. The...
