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Home Cultivated food

Food tech roundup: Plant-based protein eaters still want it to taste like meat

by Admin
September 5, 2023
in Cultivated food
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By Christine Hall

If you’re adventurous with your food, or just like to keep up with the fast-moving food tech industry, here’s a roundup of TechCrunch stories and some notable news we weren’t able to cover.

tech

Plant-based protein finds a plate in foodservice

The Good Food Institute last week unveiled some insights around plant-based proteins being used in foodservice. Here are some highlights:

  • 2022 was a strong year: U.S. broadline distributor sales of plant-based proteins reached $304 million in 2022, an increase of 8% from pre-pandemic levels in 2019.
  • Anything that tastes like animal-based meat is “in”: Analog plant-based proteins — those that most closely mimic the taste and texture of animal-based meat — accounted for 53% of the pound sales in 2022, up from 39% in 2019.
  • Plant-based protein buyers come again and again: Buyers of plant-based meat tend to be high-value buyers, making about 30 more trips to foodservice locations per year, and spending approximately $400 more than the average buyer.
Food tech roundup: Plant-based protein eaters still want it to taste like meat food tech roundup plant based protein eaters still want it to taste like meat 1693848911

Taste is something that continues to be a challenge. Over the past year, we reported on plant-based companies working on that, including Black Sheep Foods, Rebellyous, Planetarians, Chunk Foods and the ISH Company.

** Click here to read the full-text **

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