Meat alternatives aren’t going anywhere. According to a new market report commissioned by the Good Food Institute Europe and compiled by Nielson IQ, the European plant-based food market is now worth over €2bn, having grown every year since 2020.
The report, which analysed markets in 13 EU countries, primarily western and central Europe, also found that plant-based dairy is the most widely consumed alternative product, with the animal-free seafood category growing the fastest. Germany, the UK, and Italy are the leading consumers, while the Netherlands, Germany, and Sweden spend the most per capita.
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