While nobody knows exactly how to classify cultured meat yet – is it vegan? – new “lab-grown” meat and seafood options are getting closer to being commercially available in the US, which means companies are lining up to develop products that are exact cellular replicas of animal products that are made without the need to raise or slaughter cows, chicken, pigs, fish, and now, lobsters.
Fork & Good, a cultivated meat company, designed its new identity to cultivate trust.
By Abbey Bamford How Mother Design sought to help the company go mainstream with an identity that references butcher shop signage and a “smiley fork” graphic device. Mother Design has rebranded cultivated meat...
