Plant-based meat is surfacing on the menus of fast-food chains. The latest offering comes from McDonald’s, which plans to roll out of its McPlant burger across 600 locations in the San Francisco and Dallas.
The future of alt-meat: cleaner ingredients, whole-cuts, and a lot more competition
Retailers, fast-food chains, and VCs may be getting a bit pickier about the companies and proteins they bet on in 2022. Brands will need to adjust their strategies to keep up.