A new report published by ProVeg International reveals a high level of acceptance of cultivated meat as pet food. The results show that portraying cultivated meat as pet food before portraying it as human food potentially reduces levels of acceptance by 10%.
As the subject of cultivated meat begins to enter mainstream consciousness and we head towards regulatory approval in different markets, more and more producers and organizations are keen to gauge the level of consumer acceptance towards this novel food coming into our lives.
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