Sporting heroes will help drive a plant-forward message home to school kids
The British Olympic team, or Team GB, has partnered with Birds Eye’s vegan food brand Green Cuisine for a second time to promote the benefits of plant-based nutrition.
The two first collaborated in 2020 when Green Cuisine was the team’s official sponsor. Now, in the run-up to the Paris 2024 Olympic Games, they are curating an educational program together.
Dubbed Get Set to Go Green, Team GB says the program aims to educate children, parents, and teachers “on how easy, tasty, and nutritious it can be to incorporate plant-based options into everyday meals.”
Notably, the program aims to provide more than 25,000 primary school teachers in the UK with 18 downloadable multimedia resources. These will include videos and empowering challenges for children aged seven to 11 to participate in.
“We are incredibly proud to continue working with Green Cuisine as we head towards Paris 2024,” Tim Ellerton, commercial director at Team GB said in a statement. “Environmental sustainability is a huge focus for us. We look forward to working together to showcase the environmental benefits of opting for plant-based foods, as well as empowering children to build green, healthy habits.”
Both Team GB and Paralympics GB’s youth division will be instrumental in delivering the Get Set to Go Green initiative. Athletes are expected to talk about the benefits of plant-based foods as part of a balanced diet.
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