Actual Veggies, which makes vegetable-only burger patties, has announced a distribution partnership with Plum Market. In a bid to tempt meat-eaters away from conventional burgers, its products are being merchandised next to meat items. Actual Veggies does not attempt to recreate meat flavours or textures. Its burgers are a clean label alternative to animal products, not a substitution.
How plant-based brands are making their products work for Indian consumers
While some companies focus on meat alternatives — products that resemble the look and taste of actual meat but without, you know, meat — others are bringing back familiar products in a...
