Actual Veggies, which makes vegetable-only burger patties, has announced a distribution partnership with Plum Market. In a bid to tempt meat-eaters away from conventional burgers, its products are being merchandised next to meat items. Actual Veggies does not attempt to recreate meat flavours or textures. Its burgers are a clean label alternative to animal products, not a substitution.
10 Most Underrated Sources of Plant-Based Protein
There is a common misconception that animal products are the only source of plant-based protein. This could not be further from the truth, as plant protein alternatives exist in abundance.
