Actual Veggies, which makes vegetable-only burger patties, has announced a distribution partnership with Plum Market. In a bid to tempt meat-eaters away from conventional burgers, its products are being merchandised next to meat items. Actual Veggies does not attempt to recreate meat flavours or textures. Its burgers are a clean label alternative to animal products, not a substitution.
Pros and cons of a vegetarian diet
Ten years ago most UK restaurants would have just one, lonely vegetarian offering on the menu. More than likely it would be the humble mushroom risotto. Meat-free substitutes in supermarkets were a...
