Brief:
- Beyond Meat is launching a smash-style burger — called the Beyond Smashable Burger — for U.S. foodservice outlets at the National Restaurant Association Show in Chicago this weekend.
- The burger, which comes as an unformed patty so restaurant operators can smash it to their preferred size as they cook it, is designed in a format to get the perfect griddle smash and crispy crust, but remain juicy. The burgers come in 2.5 ounce patties.
- Beyond Meat has seen widespread sales and operations challenges in the last year and a half, though the company has been working to move toward profitability. This is the company’s first product launch of 2023.
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