Vegan bacon sizzles on a pan in the office of a French startup whose quest to produce the “holy grail” of the growing plant-based meat industry gained the financial backing of Hollywood star Natalie Portman. Paris-based company La Vie recently raised 25 million euros (S$37.8 million) from investment funds and climate-conscious celebrities like Portman, an avowed vegan.
Plant-based meat products gain further momentum: Why they are becoming increasingly popular
This move of switching to either vegetarianism or even veganism, be it for environmental reasons or for love of animals, has been supported by numerous celebrities as well.
