Our new research is based on interviews with 36 men who recently went to vegan restaurants in Sydney and tried a plant-based burger. We found none of these men, who usually eat animal meat four to five times a week or more, were likely to include plant-based alternatives in their diets permanently.
Twiggy Forrest pours money into fake meat maker ProForm
IN a move characterised as reflecting a commitment to sustainable food production, big Western Australian beef outfit Harvest Road is pouring money into a plant-based alternative protein maker.
