Our new research is based on interviews with 36 men who recently went to vegan restaurants in Sydney and tried a plant-based burger. We found none of these men, who usually eat animal meat four to five times a week or more, were likely to include plant-based alternatives in their diets permanently.
Can plant-based fast food burgers ever be more than a gimmick?
Plant-based meat is surfacing on the menus of fast-food chains. The latest offering comes from McDonald’s, which plans to roll out of its McPlant burger across 600 locations in the San Francisco...
